Online rentals hits landmark

Online rentals hits landmark
April 1, 2007

Online rentals hits landmark

California-based Netflix Inc., the world’s largest online movie rental service, recently delivered its 1 billionth DVD after seven years of business. The landmark was celebrated with a lifetime subscription going to the recipient of the billionth DVD.

Netflix has accumulated 6.3 million subscribers – three times the amount of Blockbuster, its nearest competitor. Subscriptions have increased six-fold since 2003, and are expected to hit 20 million by 2012, despite the threat of major movie and TV studios favoring on-demand delivery (Internet downloading) over DVD sales and rentals. The company plans to counter this by offering subscribers the chance to watch a selection of movies on PCs with high-speed Internet connections.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.