Organ donor show a hoax

In an absolutely brilliant turn of events, Endemol and Netherlands prodco BNN revealed at the end of the Big Donor Show that the whole thing had been a hoax intended to raise awareness about the terrible prospects facing those waiting for organ donation in that country. International press and the Dutch government had been up in arms when it was announced that the show would go to air, with one Dutch minister going as far as asking that the government step in to prevent it. The premise of the show was simple: three contestants would compete reality show style for a donated kidney. The final winner would be decided by the donor who, it was said, had terminal brain cancer.