Science buffs spend online bucks

Unlike other online destinations, FirstScience.tv doesn't need a huge audience to succeed; instead it's targeting a special interest group - science nerds. Move past their reps as social outcasts and consider the impact this audience can make on the online world; they're technologically savvy people who own MP3 players and digital cameras, spend more time online than the general population, and have greater access to broadband. 'It's a geeky demographic,' says Pioneer Online md Gideon Summerfield, 'and I think that's good for online video.'