Snowed under?

Extreme sports naturally lend themselves to sponsorship. Trendy and cutting-edge hardware manufacturers and fashion labels are always looking to be the next big thing, and often film is the natural format for their expression. But those movies don't produce themselves, and once filmmakers accept corporate money, the line begins to blur between auteur and commercial.

July 1, 2007

Extreme sports naturally lend themselves to sponsorship. Trendy and cutting-edge hardware manufacturers and fashion labels are always looking to be the next big thing, and often film is the natural format for their expression. But those movies don't produce themselves, and once filmmakers accept corporate money, the line begins to blur between auteur and commercial.