Investing in young adults

Understandably, broadcasters are increasingly worried about keeping young demographics watching. Audiences are presented with options they didn't have a decade ago. That's especially true when it comes to young adults - the 20-somethings who, with lots of disposable income and little responsibility, are some of the biggest media and new media consumers. Their habits are changing the way that television is watched.

March 1, 2008

Understandably, broadcasters are increasingly worried about keeping young demographics watching. Audiences are presented with options they didn't have a decade ago. That's especially true when it comes to young adults - the 20-somethings who, with lots of disposable income and little responsibility, are some of the biggest media and new media consumers. Their habits are changing the way that television is watched.