Now that the US economy has settled down into what economists get paid to cleverly spin as ‘negative growth,’ broadcasters will inevitably have to get more creative. And it’s not just the US. When America catches cold, the world sneezes.
While in previous years our Broadcast Mavericks reports have been expansive (though hardly exhaustive) reflections on risk takers in the industry, this year we offer a more conservative list for our more conservative times. What follows are some of the executives in the industry who have taken bold steps which, in one way or another, have resonated through the entire industry. Some have made their mark, while others are positioning to be industry shakers in the months to come.