Has natural history changed enough?

According to Icon Film's CEO and creative director Harry Marshall, natural history used to be reserved for family time on Sunday evenings while curled up in front of the fire with a cup of tea. Today, with the variety of channels and programs from which to choose, it's a different story. People aren't coming to nature programs just to learn or escape to the wilderness, so natural history programming has been forced to change in order to compete. The question is, has it changed enough?

September 1, 2008

According to Icon Film's CEO and creative director Harry Marshall, natural history used to be reserved for family time on Sunday evenings while curled up in front of the fire with a cup of tea. Today, with the variety of channels and programs from which to choose, it's a different story. People aren't coming to nature programs just to learn or escape to the wilderness, so natural history programming has been forced to change in order to compete. The question is, has it changed enough?