TV

Five reveals new on-air identity

In advance of the launch of Five's new on-air identity this coming Monday, the channel has just unveiled some details on the identity, which is part of the ongoing brand refresh across all of Five's channels. The new on-air look will replace Five's traditional promos with 'brand bursts' and 'content bursts' to use more emotional impact to communicate its brand values.
October 3, 2008

In advance of the launch of Five’s new on-air identity this coming Monday, the channel has just unveiled some details on the identity, which is part of the ongoing brand refresh across all of Five’s channels. The new on-air look will replace Five’s traditional promos with ‘brand bursts’ and ‘content bursts’ to use more emotional impact to communicate its brand values.

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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