TV

Five reveals new on-air identity

In advance of the launch of Five's new on-air identity this coming Monday, the channel has just unveiled some details on the identity, which is part of the ongoing brand refresh across all of Five's channels. The new on-air look will replace Five's traditional promos with 'brand bursts' and 'content bursts' to use more emotional impact to communicate its brand values.
October 3, 2008

In advance of the launch of Five’s new on-air identity this coming Monday, the channel has just unveiled some details on the identity, which is part of the ongoing brand refresh across all of Five’s channels. The new on-air look will replace Five’s traditional promos with ‘brand bursts’ and ‘content bursts’ to use more emotional impact to communicate its brand values.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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