RDF Media Group will welcome Gavin Henderson(pictured) at its Cardiff-based production company, Presentable, in November as the head of programs. He will bring his previous experience from Endemol West, where he was also the head of programs.
His new duties include expanding Presentable’s portfolio and using the different regions as opportunities for long-running formats, the latter of which he has plenty of experience from Endemol West. ‘What I’ve done in the last four years is try to change the way regional television operates,’ he says. ‘Traditionally [regional TV revolves around] bespoke one-off commissions, whereas at Endemol West, the whole concept of a long-running format in the regions is a lot more attractive to everybody.’
One of Henderson’s hopes for the new position is that Presentable can take ambitious format ideas to London commissioners. ‘Hopefully the quotas in the nations really help to open the doors with London commissioners. And hopefully my track record in terms of high profile network formats mean that we can bring the two together and bring some really quality high profile programs to Cardiff,’ he says. ‘If you pitch a really ambitious idea, people love the idea but are wary of whether you can really deliver it. I think with the backing of RDF, that changes [things].’
Among other considerations, the ambitious new hire already has the geographical equation worked out. Living in Bristol works well for hopping between London and Cardiff, says Henderson, who believes it’s important to spend significant time in both cities. ‘I’ve learned in the last four years that it’s really essential that you’re identified with a big London company to be taken seriously. But you also need to be genuinely, credibly linked to the region that you’re representing.’
The future of regional TV looks like it’s in good hands.