Virgin Media has just started its first-ever dynamic advertising trial on its on-demand TV platform. Brands including Kelloggs, John Lewis and Royal Mail will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV. The three-month trial will take place across north London from this week. For all the details, read http://pressoffice.virginmedia.com/phoenix.zhtml?c=205406&p=irol-newsArticle&ID=1208516&highlight='>here.
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