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How important is a channel’s name?

With rebranding of current channels and new networks popping up, The Guardian explores why some names, like UKTV's Dave, works, and why some don't.
November 3, 2008

With rebranding of current channels and new networks popping up, The Guardian explores why some names, like UKTV’s Dave, works, and why some don’t.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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