TV

Viacom scores in India with reality TV

Colors, a Hindi-language entertainment channel owned by Viacom, is pulling in viewers thanks to reality programming based on Western formats. Spurning soap operas and gambling on Indian versions of Fear Factor has been a success so far, says this Business Week article.
February 11, 2009

Colors, a Hindi-language entertainment channel owned by Viacom, is pulling in viewers thanks to reality programming based on Western formats. Spurning soap operas and gambling instead on Indian versions of Fear Factor has been a success so far, says this Business Week article.

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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