Viacom scores in India with reality TV

Colors, a Hindi-language entertainment channel owned by Viacom, is pulling in viewers thanks to reality programming based on Western formats. Spurning soap operas and gambling on Indian versions of Fear Factor has been a success so far, says this Business Week article.

February 11, 2009

Colors, a Hindi-language entertainment channel owned by Viacom, is pulling in viewers thanks to reality programming based on Western formats. Spurning soap operas and gambling instead on Indian versions of Fear Factor has been a success so far, says this Business Week article.

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About The Author

Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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