ATI’s David McKenzie on socially conscious programming

LA-based Associated Television International has been around for almost 40 years and its quality of programming can be seen in such syndicated factual and reality series such as Crime Strike and American Adventurer, which has been running for 14 years. But president David McKenzie felt a responsibility as a program maker (and, particularly, as the father of a 13-year-old daughter) to make more socially relevant programs. Realscreen spoke with McKenzie about the sustainability of these types of shows and how to connect the messages with audiences.