Docs

ITV Global Entertainment launches book publishing strategy

ITV Global Entertainment has announced new licensing opportunities for book publishing with brand extensions across the upcoming ITV season. This strategy starts with the launch of Billy Connolly Journey to the Edge of the World - The Book. Kevin Morgan, Content Director at ITV Global Entertainment says ITV is currently meeting with publishers to discuss opportunities for ITV's documentary, factual-entertainment, sport and lifestyle programs.
February 20, 2009

ITV Global Entertainment has announced new licensing opportunities for book publishing with brand extensions across the upcoming ITV season. This strategy starts with the launch of Billy Connolly Journey to the Edge of the World – The Book. Kevin Morgan, Content Director at ITV Global Entertainment says ITV is currently meeting with publishers to discuss opportunities for ITV’s documentary, factual-entertainment, sport and lifestyle programs.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

Menu

Search