CBC seeking bridge financing from Canadian government

The Canadian Broadcasting Corporation is looking to the Canadian federal government for what's being termed 'bridge financing' because of a decline in ad revenue. As for how this could affect digital channel Documentary and factual programming, 'It's too soon to say,' says CBC's head of media relations Jeff Keay.
February 25, 2009

The Canadian Broadcasting Corporation (CBC) has been in discussions with the federal government for the past month about what is being termed as bridge financing, and the public broadcaster is currently working on a strategic plan to present to its board of directors by the middle of next month.

The public broadcaster points out, in a release, that while private broadcasters have the financial flexibility that comes with access to commercial borrowing and capital markets, a Crown Corporation such as the CBC does not and must make cuts to services, programs and people when facing financial gaps.

One wonders what kind of reception the public broadcaster is getting from Canada’s Conservative government, which has not been known to be overly pro-CBC in the past. When asked how this current course of events could affect its digital channels, Documentary in particular, and the future of factual programming for the public broadcaster, the CBC’s head of media relations Jeff Keay says it’s too soon to say. ‘We’ll know better when we present plans to the board in mid-March, but anything at this point is just speculation and hypothesis,’ says Keay.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.