TV

Targeting the 50-plus demo

While some channels are attempting to lower the median age of their viewing audience, Retirement Living is one of the rare channels that targets the over-50 audience. Realscreen spoke with its VP of Programming, Elliot Jacobson, who told us why they're targeting this demographic and what Retirement Living is looking to greenlight.

March 2, 2009

While some channels are attempting to lower the median age of their viewing audience, Retirement Living is one of the rare channels that targets the over-50 audience. Realscreen spoke with its VP of Programming, Elliot Jacobson, who told us why they're targeting this demographic and what Retirement Living is looking to greenlight.