TV

Discovery Canada brings brand integration to ‘Worst Handyman’

Discovery Canada is taking a page out of the Project Runway book of brand integration by introducing Mastercraft power tools into the fourth season of Canada's Worst Handyman. In each episode contestants will shop for the tools they need at Canadian Tire, the home of Mastercraft power tools. On May 4 the channel will also introduce a game on its site called 'Get What You Need and Win,' where players can attempt to win gift cards for Canadian Tire.
April 29, 2009

Discovery Canada is taking a page out of the Project Runway book of brand integration by introducing Mastercraft power tools into the fourth season of Canada’s Worst Handyman. In each episode contestants will shop for the tools they need at Canadian Tire, the home of Mastercraft power tools. On May 4 the channel will also introduce a game on its site called ‘Get What You Need and Win,’ where players can attempt to win gift cards for Canadian Tire.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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