TV

Endemol Sport and Dutch football club form partnership

Endemol Sport and Dutch premiership football club Ajax has announced a multi-media partnership, aiming to help build the international presence and fan base for the team. The deal is the first in the Netherlands between a production company and a premiership club. It incorporates the production of Ajax TV, which will be globally available via www.ajax.tv, as well as programming blocks on the Dutch premiership channel Eredivisie Live. Endemol Sport's output will include production of 'Match Day' coverage, international programming, online video, mobile phone content and stadium news bulletins.

July 24, 2009

Endemol Sport and Dutch premiership football club Ajax has announced a multi-media partnership, aiming to help build the international presence and fan base for the team. The deal is the first in the Netherlands between a production company and a premiership club. It incorporates the production of Ajax TV, which will be globally available via www.ajax.tv, as well as programming blocks on the Dutch premiership channel Eredivisie Live. Endemol Sport's output will include production of 'Match Day' coverage, international programming, online video, mobile phone content and stadium news bulletins.

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About The Author

Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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