TV

Discovery partners with Chinese global search engine

Discovery Communications and global Chinese search engine Baidu, Inc. have announced the launch of a content site in China. Launching today (July 28), www.discovery.baidu.com aims to provide users with a platform in which to interact, share knowledge and learn more about assorted topics associated with the Discovery brand, such as science, technology, space, natural history, engineering, paleontology, archaeology, history and culture. The site launch 'represents an important step in building stronger brand awareness and consumer loyalty for Discovery in the key Chinese market,' said Greg Ricca, President and CEO, Discovery Networks International. 'This deal with Baidu furthers Discovery's strategy of increasing reach and distribution in key markets around the world while further leveraging the global appeal and long shelf life of our content categories with an innovative new partnership.'

July 28, 2009

Discovery Communications and global Chinese search engine Baidu, Inc. have announced the launch of a content site in China. Launching today (July 28), www.discovery.baidu.com aims to provide users with a platform in which to interact, share knowledge and learn more about assorted topics associated with the Discovery brand, such as science, technology, space, natural history, engineering, paleontology, archaeology, history and culture. The site launch 'represents an important step in building stronger brand awareness and consumer loyalty for Discovery in the key Chinese market,' said Greg Ricca, President and CEO, Discovery Networks International. 'This deal with Baidu furthers Discovery's strategy of increasing reach and distribution in key markets around the world while further leveraging the global appeal and long shelf life of our content categories with an innovative new partnership.'

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About The Author

Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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