Reed MIDEM and Endemol today announced that Jerry Seinfeld will be attending MIPCOM with his new comedy-reality format The Marriage Ref. During MIPCOM the comedian and his producing partner, Ellen Rakieten, will hold an exclusive press conference to answer questions about the show. Seinfeld will also be doing a special comedy performance at Endemol’s MIPCOM showcase. The Marriage Ref is scheduled to launch on NBC in 2010. MIPCOM runs from October 5 to 9 in Cannes.