RDF Digital USA and Artificial Life Inc. are collaborating on launching an interactive animated TV property called Sleuths, which is being billed as the first such program that will air in the U.S. The kids’ program, utilizing Artificial Life’s MoPA-TV (‘mobile participation’) technology, is a half-hour animated episodic series in which four kids solve a mystery every week. Avatars represent members of the TV-viewing audience, and will be able to help solve the mysteries via text message. Winning avatars will stand next to the characters on screen. The MoPA-TV tech has been used in Japan and across Europe, and can animate up to 100,000 participants in real-time. The show, to be produced by RDF, was created by Max Benator, SVP of multi-platform entertainment for RDF USA. For more info on MoPA-TV, go to www.mopa-tv.com.
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