TV

RDF USA working on interactive animated TV show

RDF Digital USA and Artificial Life Inc. are collaborating on launching an interactive animated TV property called Sleuths, which is being billed as the first such program that will air in the U.S. The kids' program, utilizing Artificial Life's MoPA-TV ('mobile participation') technology, is a half-hour animated episodic series in which four kids solve a mystery every week. Avatars represent members of the TV-viewing audience, and will be able to help solve the mysteries via text message. Winning avatars will stand next to the characters on screen. The MoPA-TV tech has been used in Japan and across Europe, and can animate up to 100,000 participants in real-time. The show, to be produced by RDF, was created by Max Benator, SVP of multi-platform entertainment for RDF USA. For more info on MoPA-TV, go to www.mopa-tv.com.
August 26, 2009

RDF Digital USA and Artificial Life Inc. are collaborating on launching an interactive animated TV property called Sleuths, which is being billed as the first such program that will air in the U.S. The kids’ program, utilizing Artificial Life’s MoPA-TV (‘mobile participation’) technology, is a half-hour animated episodic series in which four kids solve a mystery every week. Avatars represent members of the TV-viewing audience, and will be able to help solve the mysteries via text message. Winning avatars will stand next to the characters on screen. The MoPA-TV tech has been used in Japan and across Europe, and can animate up to 100,000 participants in real-time. The show, to be produced by RDF, was created by Max Benator, SVP of multi-platform entertainment for RDF USA. For more info on MoPA-TV, go to www.mopa-tv.com.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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