UKTV makes ad deal with Kraft Foods

Broadcaster UKTV has signed a deal with Kraft Foods that will see Kraft's cheese brand, Philadelphia, funding a new cooking format Simon Rimmer's Dinners. The 10x30-minute series will be produced by Denham Productions and will air daily on UKTV's Good Food channel starting Monday, October 12. As part of the partnership with Kraft, the channel will hold a competition where the winner will get a three-course dinner cooked in their home by Rimmer. The programming deal was brokered by UKTV's head of commercial partnerships Sally Quick with MediaVest's Sponsorship Division and Kraft Food's senior brand manager, Jennie Koester.