TV

Endemol gearing up for launch of Deal or No Deal Live! on Facebook

Endemol has announced its first foray into social gaming with the upcoming launch of Deal or No Deal Live!, due to hit Facebook in the UK at the end of November. The game allows multiple players to play against each other at the same time with the same boxes. Endemol expects to roll out the game through other social networks internationally over the course of 2010. 'Deal or No Deal is just one of Endemol's many global brands that can seamlessly cross over to social gaming,' said Peter Cowley, Endemol's global head of original digital productions. 'This version of the format delivers fun, addictive gameplay that anyone anywhere can enjoy for free and we hope this month's launch will be the first of many in this space.'

November 16, 2009

Endemol has announced its first foray into social gaming with the upcoming launch of Deal or No Deal Live!, due to hit Facebook in the UK at the end of November. The game allows multiple players to play against each other at the same time with the same boxes. Endemol expects to roll out the game through other social networks internationally over the course of 2010. 'Deal or No Deal is just one of Endemol's many global brands that can seamlessly cross over to social gaming,' said Peter Cowley, Endemol's global head of original digital productions. 'This version of the format delivers fun, addictive gameplay that anyone anywhere can enjoy for free and we hope this month's launch will be the first of many in this space.'

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About The Author

Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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