ITN Source has signed a footage deal with Shanghai Media Group, China’s largest commercial broadcaster. The deal will see the footage company provide materials to the documentary films production unit of the broadcaster. This is ITN Source’s second content deal in China, as brokered by Anglo-Chinese media company IPCN. ITN already has a tie with Shanghai Media Group, producing a daily primetime program for ICS, the largest English-speaking channel in China.
- MIPTV ’21