News

Traditional TV viewing still thriving

Live TV viewing is not a thing of the past, according to a report from media research company Enders Analysis, which said that 99% of total viewing of video content is still through the TV set. Ninety percent of that viewing is live TV viewing. The next decade of video on demand services will only account for five percent of TV viewing by the overall national average.
December 21, 2009

Live TV viewing is not a thing of the past, according to a report from media research company Enders Analysis, which said that 99% of total viewing of video content is still through the TV set. Ninety percent of that viewing is live TV viewing. The next decade of video on demand services will only account for five percent of TV viewing by the overall national average.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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