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Towers Branded Content and Entertainment launches

Towers Holdings, Inc. has launched an advertiser-led video content business, Towers Branded Content and Entertainment LLC. Known as 'Towers Branded,' the new company will develop and produce original content for television and for the Web that organically integrates brands, products and services across multiple platforms. Towers Branded will be led by managing director Matthew Sawyer, who brings over two decades of experience in online and integrated marketing.
January 27, 2010

Towers Holdings, Inc. has launched an advertiser-led video content business, Towers Branded Content and Entertainment LLC. Known as ‘Towers Branded,’ the new company will develop and produce original content for television and for the Web that organically integrates brands, products and services across multiple platforms. Towers Branded will be led by managing director Matthew Sawyer, who brings over two decades of experience in online and integrated marketing. Creative development and execution of Towers Branded projects will be led by Towers Productions CCO Jonathan Towers.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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