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Towers Branded Content and Entertainment launches

Towers Holdings, Inc. has launched an advertiser-led video content business, Towers Branded Content and Entertainment LLC. Known as 'Towers Branded,' the new company will develop and produce original content for television and for the Web that organically integrates brands, products and services across multiple platforms. Towers Branded will be led by managing director Matthew Sawyer, who brings over two decades of experience in online and integrated marketing.
January 27, 2010

Towers Holdings, Inc. has launched an advertiser-led video content business, Towers Branded Content and Entertainment LLC. Known as ‘Towers Branded,’ the new company will develop and produce original content for television and for the Web that organically integrates brands, products and services across multiple platforms. Towers Branded will be led by managing director Matthew Sawyer, who brings over two decades of experience in online and integrated marketing. Creative development and execution of Towers Branded projects will be led by Towers Productions CCO Jonathan Towers.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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