Ratings are the currency of the television business, but that currency begins to lose its value when it can't measure everything the industry needs to know. Advertisers need to be convinced that various online and mobile opportunities are as good as television, but right now the eyeballs content providers are chasing are going in more directions than the research community is currently prepared to follow.
Unlock this article right now
Create an account for FREE to unlock articles and receive Realscreen Daily.
Already have an account/getting our newsletter?
Sign in here
Newsletter