Jay-Z is the subject of an free online documentary released by Absolut Vodka. Entitled NY-Z and directed by Danny Clinch, the film follows the rapper as he prepares for his benefit concert in Madison Square Gardens on September 11, 2009. Clinch says the film was 'really about celebrating New York through Jay-Z's eyes and exploring the notion that you have truly 'arrived' as a performer when you are playing at the Garden.'

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