Former RDF USA chief executive officer Chris Coelen has announced the formation of his new production company, Kinetic Content. The creative team for the new Santa Monica-based prodco includes three RDF colleagues and the former co-exec producer for Dancing with the Stars.
Joining Coelen in Kinetic is Matilda Zoltowski, previously with the BBC, where she worked on the first two seasons of Strictly Come Dancing before helping to develop the format as Dancing with the Stars for its US launch. From that point, she worked on the show for eight seasons. She joins Kinetic as senior vice president of development and current.
Also on board are three colleagues from RDF USA. Jennifer Danska (Jessica Simpson’s the Price of Beauty) was senior vice president of development and current for RDF USA, and takes the same role at Kinetic. Gerald Massimei (Secret Millionaire, One Big Happy Family), formerly lead producer of development for RDF USA, comes on board at Kinetic as vice president of development and current. Katie Griffin, who worked on programs such as Find My Family and Secret Millionaire while at RDF USA as manager of development, takes on the same post at Kinetic. Coelen says he’ll probably be hiring another four creative executives ‘rather quickly.’
Kinetic will be a globally-focused company, says Coelen, aiming to deliver captivating multi-platform for the global market. ‘It’s creative, creative, creative,’ says Coelen about Kinetic’s raison d’etre, ‘supplemented and supported by innovative business strategies where we can be solution-oriented for our partners on every side of the equation, be they network and distribution, producing partners, talent partners or brands.’
Coelen departed from RDF late last year. He says that while the groundwork in establishing Kinetic didn’t happen overnight, his past experience in creating alternative and unscripted divisions at UTA and APA and heading up RDF’s American office has given him invaluable experience for this endeavor.
‘There’s no question that my experience at RDF was something I really valued,’ he says. ‘We accomplished a lot and I learned a lot. It was a tremendous opportunity to grow in my career.
‘It’s a natural step for me,’ he continues. ‘I’d spent four years at RDF and had a great time, but the time was right for me to explore something else.’
Coelen says the company will initially focus on developing and producing unscripted content. With an aim towards having ‘significant global ties,’ Coelen will be at MIPTV in April.
‘I didn’t want to do it… I guess the term is ‘half-assed,” he says. ‘That’s why I’ve waited until now to go out and say we can do business and deliver on the promises we make. I haven’t wanted to chase business until we were ready for that. I haven’t taken one pitch meeting. We’re announcing the company and hitting the ground.’