TV

Zodiak Entertainment bringing ‘One World’ to MIPTV

Zodiak Entertainment Distribution will be launching One World, a new format produced by three companies within the Zodiak Entertainment Group, at MIPTV next month.
March 26, 2010

Zodiak Entertainment Distribution will be launching One World, a new format produced by three companies within the Zodiak Entertainment Group, at MIPTV next month. The primetime entertainment show, produced as a pilot for TV4 Sweden, challenges celebrities to interpret a chosen theme through an event created by fans and supporters. One ‘act’ – be it a flash mob, prank or what have you – is shown live while others are taped earlier in the week. Viewers then choose their favorite event, leading to the elimination of a celeb. The program is a collaboration between three Group companies: Mastiff Sweden, Mastiff Denmark and Miami-based RM 5to Elemento, with creative input from Zodiak Distillery and interactive support from the Group’s digital arm Neo Network in Italy.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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