Los Angeles-based production company 44 Blue Productions has option Digital Rights Group titles Don’t Forget Your Toothbrush, Keep It in the Family and Sink the Sale. 44 Blue Productions will pitch the entertainment titles to broadcasters in the U.S., and is the second move in the partnership between 44 Blue and DRG. Earlier this year, DRG secured first-look access to international rights of 44 Blue’s slate. Don’t Forget Your Toothbrush is a game-show entertainment format that was originally developed by Ginger Television Productions for Channel 4. Factual entertainment format Keep It in the Family, from Twofour Broadcast, challenges the participant to leave their dream job to run their family business for two weeks. Lastly, Sink the Sale, the new format from Renegade Productions, gives a house hunter the chance to try three houses before they buy, with a twist.
- MIPTV ’21