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CIMG and Buongiorno!Digital bring E! to mobile

E! Entertainment Television will be launched on localised European mobile sites after an agreement was reached between Comcast International Media Group and Buongiorno!Digital, a mobile marketing and advertising agency in Europe. The joint venture will bring E! Entertainment's entertainment news, original series and red carpet coverage to European mobile users via free iPhone applications.
May 26, 2010

E! Entertainment Television will be launched on localised European mobile sites after an agreement was reached between Comcast International Media Group and Buongiorno!Digital, a mobile marketing and advertising agency in Europe. The joint venture will bring E! Entertainment’s entertainment news, original series and red carpet coverage to European mobile users via free iPhone applications.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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