New Zealand production company NHNZ has announced that its television series about a New Zealand farmer who dedicated 60 years to improving the lives of ordinary Chinese people, Rewi Alley, will air on China's CCTV on July 9 to coincide with New Zealand Day at the Shanghai World Expo. The five-part series is a copro between CCTV, NHNZ and the New Zealand Ministry for Culture and Heritage. The series received an official launch at a function in Beijing with the Prime Minister of New Zealand, the Honourable John Key, in attendance.

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