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G4 becomes 4G during Sprint promotion

The New York Times reports that the Comcast-owned G4 channel has agreed to switch its name for a week to 4G in co-ordination with an advertising campaign for Sprint Nextel's wireless Internet service. The name change, which affects logos and shows, begins on July 26. The marketing move brings attention to the male-skewing network, which is just the demo that Sprint is hoping to target.
July 22, 2010

The New York Times reports that the Comcast-owned G4 channel has agreed to switch its name for a week to 4G in co-ordination with an advertising campaign for Sprint Nextel’s wireless Internet service. The name change, which affects logos and shows, begins on July 26. The marketing move brings attention to the male-skewing network, which caters to the demo that Sprint is hoping to target.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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