BET changes perception of NASCAR with new docu-series

BET's new docu-series Changing Lanes looks for diversity in NASCAR, the second largest sport in America, as it searches for the next great minority or female race car driver. ESPN.com talks to Max Siegel, the man behind the series and the owner of the NASCAR Revolution Racing team. The series is a production from BET Networks, NASCAR, NASCAR Media Group, 10 x 10 Entertainment and The 909 Group.

September 1, 2010

BET’s new docu-series Changing Lanes looks for diversity in NASCAR, the second largest sport in America, as it searches for the next great minority or female race car driver. ESPN.com talks to Max Siegel, the man behind the series and the owner of the NASCAR Revolution Racing team. The series is a production of BET Networks, NASCAR, NASCAR Media Group, 10 x 10 Entertainment and The 909 Group.