CANNES – Scripps Networks International reports that its two brands distributed internationally – Food Network and FLN – are gaining momentum. Both brands are available in over 15 million TV households worldwide, through six feeds to 60 countries in eight languages across EMEA and Asia.
Food Network has doubled its average viewing audience since its launch earlier in 2010, and is one of only 30 channels out of close to 200 measured stations that attracts over half a million viewers every week. It’s the third most-viewed lifestyle channel for female viewers in Sky Homes. The channel is also moving into original programming with its first long-form commission, Andy Bates’ Street Food.
Food Network has been expanding across EMEA since 2009, with a standard-def fed currently available in more than 10 million households across EMEA. FLN (or Fine Living Network) launched across EMEA in April with content culled from Scripps’ five U.S. channels. Food Network UK, Food Network EMEA and FLN are joint ventures with Chello Zone.
Also, Food Network Asia, owned and operated by Scripps Networks Interactive, has launched in Singapore; Taiwan and Malaysia in the last four months, with a new territory in Scripps Networks International’s sights in the near future. The channel features locally acquired and produced content as well as hit shows from the U.S.