Fox Look has signed up for the international distribution of a new format from Juma Entertainment and IMG Media – a game show set in an elevator. Elevator Up! poses trivia questions to five or six strangers who are ambushed in an elevator, with a cash prize. Digital host, Max Occupancy, poses questions that get harder as the floors get higher. Juma and IMG Media shot footage for nine months to perfect the format and ensure it can be shot in any country… and its elevators. Fox Look will represent Elevator Up! at MIPCOM.