The 3D joint venture of Sony Corporation, Discovery Communications and IMAX has made more additions to its senior management team, with the announcement that two Discovery Communications execs are taking up posts at the yet-to-launch network.
Tim Pastore, most recently director of production and development at Discovery Channel, is coming on board as vice president, development and production, and Rod Riegel, most recently director of communications for Discovery Communications/Hasbro kids J.V. The Hub, has been named vice president of marketing and communications.
Pastore will be tasked with the commissioning, production and development of original content for the as-yet-unnamed network, and will also serve as a key contributor to its strategic planning, direction and operation. In his previous post at Discovery Channel, he executive produced numerous series including Dirty Jobs, American Loggers, Out of the Wild: the Alaska Experiment and Ghost Lab among others. Prior to Discovery, Pastore was with Original Productions and was heavily involved with Original Productions’ smash hit for Discovery, Deadliest Catch.
Riegel will develop integrated, multi-platform, consumer-focused marketing plans with an aim towards driving viewership, brand awareness and revenue possibilities, including both on- and off-air marketing and communications. Prior to being part of the channel launch team for The Hub, he’d worked as head of marketing for Fox Kids Worldwide and Fox International Entertainment Channels Worldwide, helping to launch various domestic and international networks and lead rebranding efforts.
‘Tim and Rod are strong leaders with extensive backgrounds in developing high-quality content and launching successful cable networks,’ said the joint venture’s president and CEO Tom Cosgrove. ‘Along with the other members of our management team, they will be instrumental in establishing the Sony-Discovery-IMAX 3D network as the leader in 3D television. It will provide consumers with the largest and most extensive library of original and exclusive 3D content available anywhere.’