Endemol, FremantleMedia announce gaming ventures

Two of the biggest production superindies have announced further forays into the world of gaming.
October 18, 2010

Two of the biggest production superindies have announced further forays into the world of gaming.

FremantleMedia made a significant move to diversify its business by acquiring an additional 51% of Ludia, Inc., a Montreal-based developer and publisher of interactive games, bringing its overall stake in the company to 80%. The deal is subject to Canadian regulatory approval but is expected to be finalized before the end of the year.

Since 2008, both companies have produced several game titles for gaming consoles, PCs, iPhones and iPads based on well-known FremantleMedia properties such as The Price Is Right, Family Feud and Press Your Luck. Ludia also recently produced a Facebook version of The Price Is Right and will be producing more games for the social networking world in the months to come. Ludia’s president and founder Alex Thabet will continue in his position and the acquisition will not affect the firm’s management team or third party partnerships.

‘Interactive gaming is an important way for FremantleMedia to diversify and this will increase our expertise and capability in this area, allowing both companies to develop even more successful consumer-facing entertainment across multiple platforms,’ FremantleMedia CEO Tony Cohen said in a statement.

Menwhile, global production company Endemol and the licensing division of Los Angeles-based Bischoff Hervey Entertainment has teamed up with wrestler and TNA Wrestling star Hulk Hogan to launch an online game called Hulk Hogan’s Hulkamania. Due for a worldwide release next year through Endemol Worldwide Brands, the game will integrate original video content of its star, who will pop up throughout to personalize players’ experiences.

The game was created by Endemol Games UK, a new division announced last week and headed up by managing director Jurian van der Meer. ”Endemol Games UK is expanding into new areas and this deal marks one of our first third party licensing partnerships,’ he said in a statement.

The game will be coproduced by new gaming company MX Gaming as well as Eric Bischoff and Jason Hervey, producers and longtime partners of Hogan’s through Bischoff-Hervey Entertainment.

Hogan is a 25-year veteran of the wrestling world who has also starred in several films and TV shows, including the VH1 reality series Hogan Knows Best.

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