Mitchum, Maysles team up for branded doc campaign

The legendary documentarian co-directed with Bradley Kaplan several short films for Mitchum's Hardest Working Person in America campaign and contest, with a short film featuring the contest winner airing on Sundance Channel tomorrow. In advance of our Branded Entertainment Forum on Oct. 25, realscreen talked to Kaplan and CAA/Brett Ratner Brand's Jae Goodman about bringing the brand into the doc space.
October 21, 2010

The legendary documentarian co-directed with Bradley Kaplan several short films for Mitchum's Hardest Working Person in America campaign and contest, with a short film featuring the contest winner airing on Sundance Channel tomorrow. In advance of our Branded Entertainment Forum on Oct. 25, realscreen talked to Kaplan and CAA/Brett Ratner Brand's Jae Goodman about bringing the brand into the doc space.

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