Discovery announces international content unit, ups Silberwasser

Discovery Networks International (DNI) has created a new production and development unit that will develop global content for Discovery's portfolio of networks, and has upped Luis Silberwasser to EVP and chief content officer.
November 11, 2010

Discovery Networks International (DNI) has created a new production and development unit, headed by newly appointed EVP and chief content officer Luis Silberwasser (pictured). The creative unit will develop content for Discovery’s portfolio of networks across 180 countries. Silberwasser will report to Mark Hollinger, president and CEO of Discovery Networks International.

Hollinger said in a release, ‘Throughout his time at Discovery, Luis has demonstrated a consistent level of creativity, strategic leadership and collaboration. In this new role, he will drive innovation by further strengthening our global portfolio of networks and increasing our global programming initiatives.’ Silberwasser had been named international head of content for DNI in March of this year.

Discovery had announced the creation of a production and development unit for TLC International in September, overseen by Silberwasser, which will be part of the larger international unit. More senior exec appointments for the larger unit will be made and announced in due course, said a Discovery spokesperson.

Silberwasser previously held the post of SVP and GM of U.S. Hispanic Networks for Discovery, where he was responsible for developing and expanding Discovery’s Spanish-language content for the U.S. Hispanic market, which included Discovery en EspaƱol and Discovery Familia. He has worked at Discovery since 1998 in various leadership roles for both U.S. and international, including time spent as senior vice president of international strategic planning for Discovery Networks International.

‘This new international production and development team will provide an enhanced foundation to fortify our brands and increase audience share by developing original international content, great storytelling and compelling characters,’ Hollinger said.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.