Paula Abdul and partners unveil online casting service

The former American Idol host and star of the upcoming Live to Dance competition series has launched, a new site that allows hopefuls to upload audition tapes via webcam directly to its casting partners.
November 22, 2010

Former American Idol host and star of the upcoming Live to Dance competition series, Paula Abdul (pictured), has launched, a new site that allows hopefuls to upload audition tapes via webcam directly to casting directors, agents and managers.

Abdul is partnering with president/chairman Frank Celli and Infusion Development CEO Greg Brill on the venture, which launched today in Beta. Opportunities coming available near launch for prospective talent include castings for projects from Reveille, Telemundo, Screenvision, the clothing store Dots and street comedy team Bag of Misfits. A new Reveille project, the romance reality series What If?, is currently calling for auditions from ‘single women in their 30s ready to go on a dating adventure’ via the site.

‘We have worked incredibly hard to create and combine innovative technologies with a much needed entertainment business application, designed for its users to discover and be discovered,’ said Abdul in a statement. ‘I’ve spent so much time throughout my career nurturing great talent, some of whom have realized their dreams and some of whom haven’t been as lucky. The fact is though, that in some cases the only difference has been opportunity. That is what AuditionBooth is about – the opportunity.’

‘We created AuditionBooth with diverse audiences and top casting agents in mind,’ added Celli. ‘Our proprietary technology that connects unique individuals to industry professionals is as important as the casting relationships we bring to the table, and we’re eager to say you’ll be seeing AuditionBooth members on screens very soon.’

Here’s how it works: for every casting opportunity, content partners develop an interactive video audition that includes requirements and criteria that can then be searched, sorted, shared and screened. Casting directors, agents and managers can then pull up the submissions they want to see via the site’s ‘Pivot’ search engine. According to the site’s FAQ, the service is open to anyone 18 and up, and will offer free and Premium, paid memberships.

The company has US$4 million raised in seed round by angel investors and another $2 million available for future use. It’s forecasting a positive cash flow by December 2011 and projects approximately $172 million in revenue by its seventh year in business. Chicago-based Livingstone Partners is listed as the investment bank for outreach on subsequent funding rounds.

Photo: Business Wire

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.