Babelgum launches reality series in association with Ikea

Babelgum has announced three-part reality series Inside Design: the Reality of Living with Style, in partnership with Ikea. In the series, four New York City designers compete to make a living room design. The winner of the series, which launches on Babelgum.com on November 23, wins a $5,000 budget to turn their concept into a real living room, a one year unlimited membership to 3rd Ward, a member-based art and design center in Brooklyn, New York, and a new desktop computer.
'We are delighted to have partnered with IKEA to create such a cool web series' says Laurence Billiet, Babelgum's executive producer. 'With Inside Design we have been able to bring together entertainment and brand exposure in a creative way.