Discovery/Sony/IMAX 3D net announces more programming

Bull-riding and bungee jumping are among the activities to be featured when the new 3D net goes live next year; Ghost Lab will also get the 3D treatment with a one-hour special.
December 13, 2010

Six new titles have been added to the slate of the upcoming 3D network joint venture between Sony, Discovery Communications and IMAX. The programs, all produced in native 3D, will be joining the network’s already-announced series, theatrical acquisitions and specials.

New original series announced include: Bullproof, which takes viewers into the dangerous world of professional bull-riding and is produced by Wild Eyes Productions and Digital Revolution Studios; High Octane, which covers extreme sports such as motocross, jet-skiing, rock climbing and bungee jumping among others and is produced by Electric Sky Productions, and Making the Brand, another series from Electric Sky which looks at the process of creating products on a mass scale. All three series currently have working titles.

Exclusive U.S. premieres announced include a one-hour Ghost Lab special shot in native 3D, produced by Paper Route Productions and Go Go Luckey Entertainment. Space Station, billed as the world’s first 3D journey into space, is narrated by Tom Cruise. Also coming to the net is Sony Pictures Animation’s first full-length, animated film, Open Season.

‘We continue to move forward aggressively to both create and acquire the most immersive and entertaining 3D programming for television audiences available anywhere,’ said Tom Cosgrove, president and CEO of the joint venture, in a statement. ‘The broad range of series and programs announced today further underscores our ongoing commitment to providing consumers with the highest quality 3D content across a wide variety of genres.’

The 24/7, all-3D network is due to launch in the U.S. in early 2011. While a name for the joint venture hasn’t been officially announced, many in the industry are referring to it as 3DNet, which was trademarked by Discovery Communications in early January of this year.

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