History turns to Facebook fans for ‘Pickers’ t-shirt

All they get is a T-shirt: AETN's History has launched a Facebook app for American Pickers from Cineflex Productions.
December 22, 2010

All they get is a T-shirt: AETN’s History has launched a Facebook app for American Pickers from Cineflex Productions. The network is using Facebook to poll fans of the Canadian-made reality series about which of three T-shirt designs they would like to see made available for sale exclusively on Facebook. The popular reality series features Mike Wolfe and Frank Fritz on a mission to recycle a down-sizing America, even if it means diving into grimy junk piles. ‘Hey Pickers fans! We know how much you love watching Mike and Frank travel the country as they recover trash and turn it into treasure, so we want you to vote on your favorite American Pickers t-shirt design!,’ the Facebook app asks American Pickers’ viewers. The buzz-building Facebook app is a riff on movie studios that routinely ask fans to choose between designs for posters, with the posters eventually becoming valuable collector items.
From Playback Daily

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.