Endemol Asia has signed a three-year output deal with Blue Ocean Communication Advertising Corporation for The Kids are All Right, making it the first commission in Asia for the format.

Vietnamese broadcaster VTV3 has commissioned the first year of programming, set to begin production in August. The format, which pits adults against children in a battle of wits, will air in a weekly morning slot on VTV3.

Created by Endemol UK, The Kids are All Right has been sold to 10 territories including the UK, Italy, Chile, Poland and the Middle East.

Arjen van Mierlo, Endemol’s CEO of Asian Operations said, “Signing a three-year output agreement with leading licensee Blue Ocean is a fantastic way to mark the format’s launch in Asia.”

Huy Cuong Tran, director at Blue Ocean Communication Advertising Corporation added, “Endemol’s entertainment formats have always proven to be hugely popular in Vietnam and I believe The Kids are All Right has all the ingredients of a hit. We’re proud to partner with VTV3 to as they become the first broadcaster to bring the show to Asia.”

Other recent deals for Endemol across Asia include selling Extreme Makeover: Home Edition and Big Brother to the Philippines, Show Me What You’ve Got and 1 vs 100 to Indonesia and The Marriage Ref to China.