BeActive heading to “350 South”

350 South: An American Journey (pictured), from prodco beActive, is billed as a "fully participatory documentary experience" following Irish and American environmentalists on their year-long journey from Alaska to Argentina.
August 18, 2011

350 South: An American Journey, from prodco beActive, is billed as a “fully participatory documentary experience” following Irish and American environmentalists on their year long journey from Alaska to Argentina.

The series, which features online, mobile and interactive aspects, follows Ian Lacey and Lee Savile as they cycle through 15 countries and three mountain ranges over 350 days. The duo will also be looking at environmental issues and reaching out to local communities on their journey.

Developed and produced by beActive, the series also includes a year-long immersive web and social media experience, using Facebook, a website, Twitter, a blog, an iPhone and iPad app, a YouTube channel with daily video blogs and an interactive map with a GPS locator. The mobile app and YouTube channel will be launched in the coming days.

Audiences can find out when the environmentalists are in their areas via the map, while the Facebook and Twitter options allows direct interaction with Lacey and Savile on their journey, in which viewers can offer up routes and tips to the cyclists.

“What makes this so different from other adventure documentaries is that we are using the various platforms to enable the audience to help shape the experience as well as allowing them more of a ‘lean back’ experience by following the adventure via video diary uploads and blogs,” said beActive’s executive producer Nuno Bernardo.

Earlier this week, the transmedia production company announced work on The Club, a new factual series for Ireland’s Setanta Sports.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.