TIFF 2011: Taking corporate cause marketing to task

Pink Ribbons Inc., an NFB documentary by Quebec director Lea Pool, has a stark, controversial message: pink ribbons don't shrink tumors and corporations are cashing in on breast cancer.
September 9, 2011

Pink Ribbons Inc., an NFB documentary by Quebec director Lea Pool, has a stark, controversial message: pink ribbons don't shrink tumors and corporations are cashing in on breast cancer.

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