Screening Room

MIPCOM Picks 2011: Great Food Truck Race

This series pits several food trucks against each other in a cross-country contest to see which truck will sell the most grub. Along the way the teams are given Truck Stop challenges, and, as with any road trip, the unpredictable can, and does, occur.
September 26, 2011

GREAT FOOD TRUCK RACE

Partners: RelativityREAL for Scripps Networks

Interactive, distributed by Passion Distribution

Length: 7 x 60 minutes

Aired: August 2011 (Food Network)

Rights available: Television, video, ancillary, format

The food truck craze has taken North America by storm over the last couple of years, as while the steely grip of the recession has loosened somewhat, not everyone is keen to drop the credit card on the table for a night out at the local four-star resto. Specialty food trucks sell a wide variety of eats – from Thai cuisine to gourmet tacos – and their menus are becoming an integral, edible part of the urban landscape.

This series pits several food trucks against each other in a cross-country contest to see which truck will sell the most grub. Along the way the teams are given Truck Stop challenges, and, as with any road trip, the unpredictable can, and does, occur.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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