Armoza’s “Upgrade” off to Asia

The sale of the game show to South Korea's soon-to-launch Channel A marks the first Asian commission for the Tel Aviv-based format shop.
October 25, 2011

Tel Aviv-based format shop Armoza Formats has sold its renovation-oriented game show Upgrade to the soon-to-launch Channel A in South Korea.

The sale marks the first Asian commission for Armoza Formats. The local version, to be produced by Box Media Productions, will be part of Channel A’s launch programming and is set to debut in early 2012.

The program offers families and roommates the opportunity to upgrade home furnishings, such as out-of-date bedroom sets and slow computers, but if the contestants answer incorrectly, they’ll lose both the replacement items and the older items.

The program currently airs on Canada’s V Tele in Quebec and Norway’s TV2, and will begin airing on Switzerland’s RTS on November 1.

“We’re thrilled to sign our first commission deal in Asia, one of our major company targets for 2011,” said Armoza Formats CEO Avi Armoza. “South Korea has a rich television industry and we’re very pleased to join the small and elite group of international format acquisitions in the territory, especially as a part of Channel A’s first line of programming for the channel’s historic launch.”

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